JR

Pluto Baby Pluto - Merchandise Design

Client: Lil Uzi Vert / Future


Creative Project Manager: Fred Foster

Creative Direction: Fred Foster and Jack Riley

Art Direction: Fred Foster and Jack Riley

Design Lead: Jack Riley

Concept
Pluto Baby Pluto is the collaborative studio album between hip-hop artists Future and Lil Uzi Vert. A collection of merchandise apparel followed its release, to which I held a role designing.

My task was to create a logo mark which captures the galactic theme of the project while depicting the concept of two forces coming together. The result was a solar system of two planets surrounding a typographic arrangement of the letters which assembles the acronym associated with title of the project (PBP; Pluto Baby Pluto). Each of the two planets represents one of the artists involved and are immediately bordered by a star-like arrangement representing the talents they individually contribute to the project.
Application // Presentation